Western  Web  Directories

What Does It Cost?

You might be surprised!

When you use the World Wide Web to bring your message across, you are able to bring your message home to a huge market for a tiny cost especially when compared to any traditional advertising medium.

Essentially, you must pay a one-time cost for having your pages designed, installed on the server, and publicized. After that, all you have to pay for is the rental of the server space .. which can be as little as $8 per month Canadian! That's right. For $8 per month, your message can be read by many thousands of people.

Your monthly fee will pay for 1 megabyte of storage space (enough to store almost any site), and 500 megabytes of transfers per month to people who come to hear your message. A significant visit might use 100 kilobytes of your transfer quota. For that low cost, five thousand people can visit your site in a month! Any traditional media would cost many times that much.

The costs of setting up a Web site depends largely on the amount of information and graphics, and the number of pages of the site. As an example of the costs, we offer a package which costs $255 Canadian.
This package includes:

- 2 information pages containing up to 2000 words of text

- up to 4 unique graphics

- various "dingbats" and bars for decoration

- a fill-out order form page with automatic e-mail forwarding

- setup and installation on our server

- 6 months of server space lease!

- publicized through several major search databases

(this assumes that a rough layout of the pages and scanner-ready art was provided by the client)

Let's compare that, for a moment to another advertising medium. For this example, let's consider the cost of householder "junk" mail. For the sake of discussion, assume that you want to mail out 10,000 colour brochures in a mass mailing. To start with, you will have to pay the printers. They are going to want at least a $1000 to print your brochure. After that, you will have to pay to have it circulated. Let's estimate that the postage is going to cost you ten cents a piece. That will bring the total to about $2000. Now .. of those 10,000 people who received your brochure .. how many are actually going to read it? Will twenty-five per cent read it? Maybe ten per cent?? If we assume 25 per cent will read it, you have spent about $800 for every thousand actual exposures to your information.

Lets look now at the cost of having a Web site like the package mentioned above, for one year. The setup cost, including the first 6 months of server rental is $255. The server rental for the next six months is $48 ($8 per month). Your site will cost you $303 for the first year. Lets assume that 3000 people visit your site per month in that year. You have paid $303 for 36,000 exposures to your information. Each thousand exposures has cost you less than $9! Best of all, each of those people came to visit your Web site because they wanted to read your message!

Furthermore, you have provided a means for each of those people to immediately order your product, or ask for more information through your fill-out form!

Whatever the medium you compare it with, marketing on the World Wide Web is the best marketing value in history!

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