This is a question you must address, a need you must fill for your Web site to be a success. You want to attract visitors to your site. There is one sure way to do that: give them what they want. Tap into their needs, look at the Web from their point of view. You will succeed when the Web users succeed at finding what they are looking for .. on your site.
The Web is used in many ways, for many purposes, by many people. In essence though, most these differing uses can be reduced to just two.
It is a simple, but powerful fact.
Many people use the Web as though it was a huge encyclopedia. In many ways it is exactly that. You can use this quest for information to your advantage. Make your site interesting and informative. Don't just try to peddle your message. People want more than that. Give it to them. Follow up on interesting angles .. are there some fascinating subjects related to your story? .. are there questions that your audience would like to have answered? .. things that they should know?
Consider this: the quest for information has brought you to view this page.
Sometimes, people just love to go "Web surfing". They like to see what's new, view stunning graphics, play silly games, download interesting files .. be entertained. Many successful Web sites use this to advantage. If your site is fun, you will attract more viewers to your pages, they will stay longer .. and they remember your name.
You just can't fail. They want to be entertained .. so show them a good time!
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